Fantom Optics Travels to Vision Expo West

ST. PAUL, MINNESOTA – Fantom Optics based in St. Paul, MN is preparing for their attendance at the upcoming Vision Expo West in Las Vegas, NV. Vision Expo West is the world’s most inclusive ophthalmic conference and expo with more than 475 exhibitors, 5,000 brands and 375 hours of continuing education. Fantom sources high-quality products from markets around the world and provides products and services to traditional and on-line optical retailers.

“The expo is a great opportunity for our team to meet with key vendor, and wholesale partners,” said Dan Galles, President of Fantom Optics. “Our entire team will travel to Las Vegas to attend the show and continue to build and strengthen both new and existing partnerships. There is a great deal of change and innovation happening within our industry and Vision Expo West is an important place to be connected to what’s happening.”

ABOUT FANTOM OPTICS
Fantom Optics offers Distinctive Sunwear, Exceptional Quality, and Extraordinary Value. To learn more about Fantom Optics, please visit fantomoptics.com or call 800.322.6644

ABOUT INTERNATIONAL VISION EXPO & CONFERENCE
“International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2012, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.” For more information and to register, please visit www.visionexpowest.com.

Fantom Optics Announces the Hiring of Marketing Director.

ST. PAUL, MINNESOTA – Fantom Optics announced today that Sarah Keys will be the Director of Marketing. In this role Sarah will manage PR, Social Media initiatives, and SEO strategies for the Saint Paul, MN-based optical product and marketing firm.

“Sarah gives our team the chance to improve how we serve our existing customers,” said Dan Galles, President and CEO of Fantom Optics. “She will also help us continue to expand into new markets.  It is estimated that by 2020 as much as 30% of sunglasses and single vision glasses will be bought over Internet.  Sarah will help us make sure Fantom is positioned to serve our customers as the industry continues to evolve.”

In addition to Sarah’s marketing role she will also support operations and business development within Fantom’s existing wholesale and retail channels. Sarah previously held a position with Fantom Optics managing the sales and operation of Fantom’s Lens cleaner; Diamond Glaze. With experience in both small business and corporate arena, Sarah’s skillset aligns with the goals and expansion opportunities for Fantom Optics.

Sarah holds a B.S in Marketing and Management from St. Catherine’s University, St. Paul, MN. With personal ties to the community Sarah is eager to grow the local St. Paul brand and product lines.

Fantom Optics supports traditional and online optical retail customers with distinctive lenses and optical products. To learn more about Fantom Optics, please visit fantomoptics.com

Distinctive Sunwear, Exceptional Quality, and Extraordinary Value.

Contact:

Dan Galles

dgalles@fantomoptics.com

800.322.6644

 

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