ST. PAUL, MINNESOTA – Fantom Optics announced today that Sarah Keys will be the Director of Marketing. In this role Sarah will manage PR, Social Media initiatives, and SEO strategies for the Saint Paul, MN-based optical product and marketing firm.

“Sarah gives our team the chance to improve how we serve our existing customers,” said Dan Galles, President and CEO of Fantom Optics. “She will also help us continue to expand into new markets.  It is estimated that by 2020 as much as 30% of sunglasses and single vision glasses will be bought over Internet.  Sarah will help us make sure Fantom is positioned to serve our customers as the industry continues to evolve.”

In addition to Sarah’s marketing role she will also support operations and business development within Fantom’s existing wholesale and retail channels. Sarah previously held a position with Fantom Optics managing the sales and operation of Fantom’s Lens cleaner; Diamond Glaze. With experience in both small business and corporate arena, Sarah’s skillset aligns with the goals and expansion opportunities for Fantom Optics.

Sarah holds a B.S in Marketing and Management from St. Catherine’s University, St. Paul, MN. With personal ties to the community Sarah is eager to grow the local St. Paul brand and product lines.

Fantom Optics supports traditional and online optical retail customers with distinctive lenses and optical products. To learn more about Fantom Optics, please visit

Distinctive Sunwear, Exceptional Quality, and Extraordinary Value.


Dan Galles